Salford family brewers, Seven Bro7hers, mark their seventh anniversary by tapping their back pocket, literally, and announcing their first major supermarket deal.
Their best-selling Juicy IPA and Honeycomb Pale Ales is set to hit the shelves of 250 Asda stores nationwide.
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Founded in 2014 by Salford brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg McAvoy, were originally inspired by their dad’s home-brewing in their cellar, whilst growing up.
It's not clear how he found time to make his own home-brew however, given the size of the McAvoy family; as well as the seven brewing brothers, there are also four distilling sisters, who are behind Salford's popular Sis4ers Gin.
Alongside Asda, Seven Bro7her's range is also currently sold locally in Co-op stores and Booths supermarkets, as well as online.